In the last two years, if you got to name some of the super hit household products that are being sold online you would realize TableMate-II would in your list.
What is TableMate?
Table Mate is a portable table that can be used for various indoor and outdoor activities. It is made of a Fibre tray that is supported by collapsible height-adjustable steel frames. It is a very simple idea that addresses lot of today’s consumers’ challenges like space constraints, portability etc.
What is unique about TableMate?
This multi-purpose table is made with light-weight materials. It is easy to set-up, carry, fold and store it in very less space. It has six height adjustments and the tray can be positioned in 3 different angles, which gives you eighteen different combinations that serves different needs.
What I like about their strategy?
I like the strategy of reaching to masses through television based advertisements. More than that, I like their advertisements themselves. Watch for yourself, what is unique about TableMate-II advertisement.
TableMate II – https://www.youtube.com/watch?v=3Ezk6YTZJOI
If you realize, this advertisement is strategically designed with marketing use cases. It clearly positions the product usage against needs of consumers of different age groups. They just didn’t stop in simply promoting a portable tray. Instead, they came up clear examples of with how different consumers would use in different scenarios. That positioning is what made the product a grand success.
What is a use case? – A use case in marketing is a demonstration that shows the interaction between the end user and a product or service. (http://www.ehow.com/info_12124191_use-case-marketing.html)
I am already a customer and have known many other customers from my circle of relatives. My experience is really good with TableMate. I use it Tablemate while working with Laptops at home. It clearly walks the talk and a worthy product for the price.
Share your experience if you are already a customer of TableMate! More interestingly, share your Use case 🙂