Corporate communications and marketing have drastically evolved over time. The days of mail delivery by animals and person-to-person interaction gave way to billboards, telephones, and then email—which is now being overtaken by contextual, personalized web-based promotions. The next development push points to mobile-based marketing.
This evolution is primarily due to the rapid adoption of internet technologies. “Nearly half of the global population (7.2 billion currently) will be using the internet by the end of this year …and there will also be more than 7 billion Mobile Device Subscriptions” says a new report from The International Telecommunication Union. The usage of mobile devices by Millennials and Generation Y has triggered a digital disruption and business transformation across all industries. Additionally, devices are increasingly getting connected and consumers are demanding better digital customer experiences.
Read more about this blog post as I published in IBM Middleware Blog.